| Approach to Clients and Investors |
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BriceAmery's approach to the Clients and Investors is characterised by the following : Work EthicIn common with the companies we support, our success is driven by expertise, flair and solid hard work. EntrepreneurialOnce an opportunity is identified, we work with you to enable your vision. DirectWe have a no-nonsense approach to our activities, we expect the same from our partners. ApproachableWe are available for advice, support and guidance throughout the lifecycle of a project. Investment ExpertiseOur business recognises that our investment expertise and support can help a company's growth potential and capital growth. Value RealisationLike any investment, we look for an exit point to realise the value of our investment, normally by way of trade sale or flotation, our strategy is defined at the outset with flexibility to ensure optimum market conditions. Ongoing SupportOnce an investment is made in a business, we commit to its success and remain very closely involved. We normally take advisory seat on the board, to ensure that support is available at the right time; enabling the management to focus on building the business. |